At Vitalize, we believe that hard work, accountability, and continual improvement lead to high caliber output. We believe this to be true not only for our portfolio company founders but also for ourselves.

Four years ago when I made a career transition from corporate finance into venture capital, it was a distant dream of mine to one day become a Partner at a VC fund. After some time and a lot of hard work, I’m excited to announce my recent promotion to Partner at Vitalize Venture Capital.

As I reflect on the last few years, I want to share a…

Company name: hiitide

Company blurb: Virtual learning platform that helps authors and readers form more meaningful connections.

Company website:

Company headquarters: Chicago, IL

CEO’s hometown: Chicago, IL

CEO fun fact: I’m a voracious reader. I’m usually reading or listening to three books at a time, each for specific times of the day.

Why did you decide to start a company? I’ve been a lifelong entrepreneur but it actually started when I was a Ph.D. candidate. I wrote a book to make the jump from academic publishing to the general population, I learned a lot of lessons in that process…

Company name: Zingtree

Company blurb: Decision tree software.

Company website:

Company headquarters: San Francisco, CA

CEO’s hometown: Chennai, India

CEO fun fact: Born on the Fourth of July! I came alone at 14 years old from Chennai, India to Washington DC for a few months of Tennis. I found a new family that welcomed me into their home, took me to celebrate my first American birthday to a fireworks show and said it was all for me, and I made a decision then that I’m never leaving America. I’m an American citizen now and living the American Dream.


Company name: Hallow

Company blurb: Catholic prayer & meditation app.

Company website:

Company headquarters: Chicago, IL

Founder’s hometown: Columbus, OH

Founder fun fact: I’m a new dad!

What is one thing that you want people to know about your company? We’re just here to help folks find peace in God.

When you were younger, what did you want to be when you grew up? Did you always know you wanted to be an entrepreneur? Definitely not. I was pretty lazy as a kid — never really thought about what I wanted to be.

What is one piece of advice you’d like to pass on to new founders? Meditate and/or pray — it helps :) #shamelessplug

Company name: Ayoba

Company blurb: Developing delicious and nutritious alternatives to the typical beef snack.

Company website:

Company headquarters: Springfield, VA

Founder’s hometown: Fairfax, VA

Founder fun fact: I once made Ruth Bader Ginsburg laugh. (She was the officiant at a wedding where I had the honor of being best man).

Why did you decide to start your company? Ayoba was founded in our family’s kitchen a few years after we moved to the USA from South Africa. What started as a Saturday morning hobby with my dad and brother slowly marinated into a business. We realized that the…

Company name: Popwallet

Company blurb: Mobile Wallet Marketing and CX platform, working with some of the most innovative brands in the world to deliver contactless customer experiences to people through mobile wallets like Apple Wallet and Google Pay.

Company website:

Company headquarters: New York, NY

Founder’s hometown: San Diego, CA

Company name: Poppy

Company blurb: Online flower ordering platform for weddings and events with high-touch local networks of floral designers.

Company website:

Company headquarters: Poppy’s workforce is distributed, but Cameron is based in Washington, D.C.

Founder’s hometown: Dallas, TX

Founder fun fact: I write poetry!

Why did you decide to start your company? I always knew that I wanted to start my own company, but for years, I had no idea what it would be. Floral design has been a hobby of mine for about ten years, and as soon as I entered the floral industry professionally five years…

Company name: Basepaws

Company blurb: BasePaws has developed an at-home DNA test to provide consumers with genetic data and insights for cats.

Company website:

Company headquarters: Los Angeles, CA

Founder’s hometown: Odessa, Ukraine

Founder fun fact: I was on Shark Tank — twice!

Why did you decide to start your company? I love my pet cat, and always wondered what kind of cat she was, and if I was doing everything I could to keep her living longer. It’s frustrating, as a cat parent, to have so much more available for dogs than cats — including innovation, and genetic…

Company name: Enklu

Company blurb: All-in-one platform to create, play and share mixed reality.

Company website:

Company headquarters: San Francisco, CA

Founder’s hometown: San Diego, CA

Founder fun fact: I was the lead singer of a rock band in my early twenties.

Why did you decide to start your company?

Company name: soona

Company blurb: Same day photo and video studio for brands.

Company website:

Company headquarters: Distributed team; but Minneapolis, MN and Denver, CO are the company’s main locations.

Founder’s hometown: Mt. Iron, MN

Founder fun fact: Most people get jazzed by the factoid that I’m an Emmy Award Winner. If you want even weirder: I am an expert sky navigator.

Why did you decide to start your company? My co-founder, Hayley Anderson, and I were wildly passionate about making professional photos and videos as accessible for businesses as a business card is — with a focus on…

Caroline Yeager

• Investor @ Vitalize Venture Group • Based in San Francisco, CA • From Madison, WI • Dog lover, outdoor enthusiast, adventurer

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